Accounting Essay Example | Topics and Well Written Essays - 1250 words - 5

Accounting - Essay Example taining â€Å"MCS† sends out the message that the new owners intend to continue and build on the already existing good services and reliability that 40% of its domestic market have come to appreciate over the years. Furthermore, changing the name has its own costs, for example, the stationery (invoices, receipts, letterheads), and signage have to be altered to reflect the new name change. The other embedded costs are that the new company now has to build a new brand for itself, granted its not from scratch, however both these costs are higher than the benefits of keeping the original name. On the other hand, of course, changing the name will alert customers and suppliers that there has been a change of guard and including you name (Pinessi) well known in the mining industry will have its own benefits. However, these benefits might still be realised if the business keeps it original name and the industry alerted to the fact that you are now a partner in the business, via press release or other public relations technique. MCS Mining Supplies is a leader in the mining supplies industry. We manufacture drill products that suit a range of customers, from those requiring high volume to those needing unique, custom drill aparatus. MCS is comprised of a highly skilled staff complement that designs customised drill bits to order, ahead of deadline. We currently have manufacturing plants located at two sites in Western Australia, Perth and Kalgoorlie, and in Mount Macarthur in Queensland. We supply 40% of the domestic market and have extended into the rapidly expanding East Asian market, taking with us a brand recognized for quality, capacity and reliability. We ain to expand our construction industry market share in both the domestic and East Asian markets. Our Korean arm is particularly well-positioned to serve the ever expanding China construction industry market, which in the largest domestic market in the world. We are also diversifying our product line and